THE FOUNDATION
Project Description:
The Foundation campaign celebrated the origins and evolution of Jones Sports Co., honoring the heritage that began in 1971 while connecting it to today’s diverse golf community. Through four unique stories, each from a different demographic and perspective within the game, the campaign explored how golf unites players across generations and backgrounds. I led the campaign creative direction and developed the campaign’s storytelling framework and launch strategy to authentically bridge Jones’ past with its modern voice.
Services Provided:
- Campaign Creative Development
- Campaign Launch Strategy
- Ad Creative Direction (Print & Video)
THE BEGINNING
Starting at the beginning with our founder George Jones, looking at milestones through the years, and arriving at where we are today. What we’ve found: We make golf bags – it’s the people who carry them that make them a Jones.