GAEA CARAVANS

Project Description:

New to the recreational vehicle space, GAEA Caravans was looking to set the record straight about how an overland vehicle should be manufactured. Gaea has redefined the definition of the premium overland caravan. They came to me for a full brand identity from the naming of the company, products, to designing the logo and everything in between. Designed for performance, built for immortality.

Services Provided:

• Brand Identity
• Pitch Deck Design

Brand Personality

Gaea champions the gear-heads who value self-discovery. As demanded by the active and unique lifestyles of our customers and ourselves, we pursue the utmost quality in product. Our background in yacht design means we understand that product failure is not an option. We stay on the forward edge of product technology and can speak fluently to current and future advancements. We efficiently conquer the most diverse terrain and climates while cultivating a relationship with the outdoors. We don’t make recreational vehicles. We push the limits of human expedition.

Brand Voice

Our voice is the expression of Gaea across every brand interaction. We radiate a professional, technical, calm, personal, and inspiring presence – consistent in how we communicate both internally and to our external audiences. We are guided by a vision of adventure as we empower others to seek their own truth.  From our website, social media accounts, and advertisements to in-person interactions at events, our voice displays a consistent professionalism that builds the legitimacy of the Gaea brand. Communicating with confidence and honesty is essential to our brand’s success.

Team & Tech Focus

We are industry- leading innovators and award-winning designers, with a technically obsessive approach to transforming the adventure trailer industry.  Designed, manufactured, and tested for extreme environments, Gaea products are precision-built with materials that withstand the most punishing conditions on Earth. Driven by performance, Gaea brings a premium approach that challenges an aging industry.