NIKE NCAA FOOTBALL

Project Description:

365 campaign development for Nike Football.  As an evolution of their football brand, Nike was in search of a campaign for all 48 Nike NCAA schools. This was a multi-service project that involved initial creative development, photo shoot management, asset creation and concluded with design of retail graphics, window installations and retail initiative zones.

Football is a sport of seconds. Using honest and sophisticated imagery the campaign included photography focusing on the “in-between” moments, when players display the most raw emotion. Untouchable Speed.

Services Provided:

• Campaign Development
• Creative Direction Virtual Center
• Retail Design & Production