JORDAN BRAND / SPACE JAM LAUNCH

Project Description:

Jordan Brand was celebrating the 20th anniversary of Space Jam with the launch of an exclusive collection featuring Tune Squad-inspired graphics and signature Jordan styles. Jordan Brand was seeking retail designs with the same rule-breaking bravado as the original Air Jordan 1, revolutionary silhouette designed for a player unlike anything the league had seen before. The shoe was never meant to be in compliance.

Services Provided:

• Retail Design

Design Credits:

Brian Jagodnik & Travis Martin